This book offers readers an understanding of the theoretical framework for the concept of Arts Talk, provides historical background and a review of current thin

This book offers readers an understanding of the theoretical framework for the concept of Arts Talk, provides historical background and a review of current thin

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and dig

Drawing on unique multi-arts, multi-city scholarly research, Understanding Audiences for the Contemporary Arts makes a timely and urgent contribution to debates

"This chapter focuses on the development of different marketing mix concepts and how they have never aligned appropriately with nonprofit arts organizations. Th