Football U.

Football U.
Author :
Publisher : University of Michigan Press
Total Pages : 326
Release :
ISBN-10 : 0472112996
ISBN-13 : 9780472112999
Rating : 4/5 (96 Downloads)

Book Synopsis Football U. by : J. Douglas Toma

Download or read book Football U. written by J. Douglas Toma and published by University of Michigan Press. This book was released on 2003 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toma scores with a balanced look at the use of athletic programs as a tool in "branding" universities and in building community spirit, support, and identity both on campus and off. 11 photos.


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