This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapter

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase th

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and service

In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navig