Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to

Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a

This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of a

‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to mar