Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. B

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 y