This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tou

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about touris

Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the p

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.