Written primarily for directors and managers of food design and development, food scientists, technologists, and product developers, this book explains all the

More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Throug

Research and development represents a vast spread of topics and can be an arena for controversy. In academia, such controversy may stem from conflicting interpr

Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must