Almost every marketer wishes they had a crystal ball so they could peer into the future and see what's hot in the coming year. Unfortunately, most of us are not

Almost every marketer wishes they had a crystal ball so they could peer into the future and see what's hot in the coming year. Unfortunately, most of us are not

This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education,

This book contains the proceedings of the First International Conference on Humanities, Education, Language and Culture (ICHELAC 2021). Where held on 30th – 3

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications