This book unravels the complexities of viral marketing, shedding light on the key personas driving the phenomenon. It provides insights into the strategic appro
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread att
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as c
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations